Ulrike Schmidt-Machinek in

Ulrike Schmidt-Machinek

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Managing Director at DLG Markets North America
📍 Elora, Ontario, Canada

Ulrike Schmidt-Machinek is the Managing Director for DLG North America, spearheading the groups expansion and trade fair activities on the continent. With over 25 years at DLG, she previously led international sales for premier agricultural expos like AGRITECHNICA and EuroTier. Her colleagues describe her as efficient, responsible, and an excellent professional.

She is passionate about connecting people and knowledge from around the world. In college, she organized seminars and events for international students with AIESEC. This global focus continues with her professional interest in organizations like the European Commission and the United Nations.

Fluent in English, German, French, and Spanish, Ulrike brings extensive international expertise to her role.

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Experience
30 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Elora, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ulrike cares about

North American Agriculture
Her current role focuses on managing and expanding DLG's activities, including the Canadian Dairy XPO and the new American Dairy Expo, across the US, Canada, and Mexico.
Global Trade Fairs
Her career has been dedicated to managing and growing major international agricultural expos like AGRITECHNICA, focusing on exhibitor acquisition and international partnerships.
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Career

Work history

2-2025
Managing Director
DLG Markets North America
9-2016 - 2-2025
Head of International Sales
DLG e.V. - German Agricultural Society
11-2008 - 9-2016
Manager International Exhibitor Relations
DLG e.V. - German Agricultural Society
5-2005 - 11-2008
Sales Account Manager
DLG e.V. - German Agricultural Society
1-2003 - 12-2004
Full-time parenting
Career Break
In the press

Media appearances

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Education
9-1992 - 5-1994
Master
Grenoble Ecole de Management
9-1989 - 5-1994
Bachelor
HSB Hochschule Bremen – City University of Applied Sciences
Master of Business Administration - MBA
HSB Hochschule Bremen – City University of Applied Sciences
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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Vibrant Emotional Health
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