Umaimah Sharwani in

Umaimah Sharwani

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Founder & CEO at Paro
📍 New York, New York, United States

Umaimah Sharwani is the founder of Paro, a South Asian food brand. A seasoned operations executive, she previously scaled iconic DTC companies like Glossier, Bravo Sierra, Jet. com, and Google, specializing in supply chain and customer experience. She holds a finance degree from Emory University.

As a first-generation Pakistani American, Umaimah is passionate about sharing her culture and heritage. She was inspired to create Paro out of homesickness for her mothers cooking, aiming to make the vibrant, nourishing flavors of South Asian comfort food accessible to everyones kitchen.

Her brands Kitchari recently won the 2025 SELF Pantry Award for Best Meal Starter.

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Experience
6 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Umaimah cares about

South Asian Cuisine
Founded Paro to make the Pakistani comfort foods she grew up with more accessible, naming the brand after her mother who inspired the recipes.
DTC Brand Scaling
Has extensive experience scaling digitally native brands like Glossier and Jet. com from their early stages to over $100M in revenue.
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Career

Work history

2-2023
Founder & CEO
Paro
9-2019
Fulfillment, Supply Chain & Customer Experience Consultant
Operations Consultant
6-2019 - 6-2021
VP, Operations
Bravo Sierra
Mentor
First Round Capital
4-2018 - 9-2018
Director of Operations
Jet.com
In the press

Media appearances

UMAIMAH SHARWANI OF PARO — CWBS. Featured in Columbia Women's Business Society
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Paro Founder Umaimah Sharwani: The Future Is South Asian Comfort Food. Featured in Cherry Bombe
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Education
2005 - 2009
Bachelor of Business Administration
Emory University - Goizueta Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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