Upasana Dash is a seasoned brand-building executive with over 12 years of experience at major FMCG and e-commerce companies like Flipkart and Nestasia, where she is the Vice President of Branding. She specializes in crafting brand narratives, digital growth, and performance marketing, and holds a PGDM from the Mudra Institute of Communications.
Outside of her core marketing roles, Upasana has a background in the performing arts from her university days, where she was an active volunteer in MICAs theatre and marketing societies. She is passionate about building brands with purpose and connecting with consumers on an emotional level.
She is currently driving Nestasias brand positioning around "Celebrate Home, " focusing on creating a feeling of togetherness through storytelling.
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