Upasana Dash in

Upasana Dash

Doer · DISC type ds
Vice President- Branding at Nestasia
📍 Kolkata, West Bengal, India

Upasana Dash is a seasoned brand-building executive with over 12 years of experience at major FMCG and e-commerce companies like Flipkart and Nestasia, where she is the Vice President of Branding. She specializes in crafting brand narratives, digital growth, and performance marketing, and holds a PGDM from the Mudra Institute of Communications.

Outside of her core marketing roles, Upasana has a background in the performing arts from her university days, where she was an active volunteer in MICAs theatre and marketing societies. She is passionate about building brands with purpose and connecting with consumers on an emotional level.

She is currently driving Nestasias brand positioning around "Celebrate Home, " focusing on creating a feeling of togetherness through storytelling.

Read the full overview →
Experience
11 Years
Current Role
Vice President- Branding
Location
Kolkata, West Bengal, India
Personality Overview

How Upasana shows up

Deliberate Doer
Strategic Planner
Results Focused

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Upasana cares about

Brand Storytelling
Leads branding at Nestasia with a focus on crafting narratives and content marketing to create emotional connections with consumers in Tier 1 and Tier 2 cities.
E-commerce Growth
Has extensive experience accelerating e-commerce sales and optimizing marketing funnels from her leadership roles at both Nestasia and Flipkart.
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Career

Work history

11-2024 - 10-2025
Vice President- Branding
Nestasia
1-2022 - 10-2024
Brand Digital Lead
RP-Sanjiv Goenka FMCG
5-2018 - 8-2021
Brand and Digital Marketing Manager
Berger Paints India
3-2017 - 5-2018
Deputy Manager Marketing
Emami Agrotech Limited
2-2015 - 10-2016
Category Marketing Manager
Flipkart
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2013
PGDM(C)
Mudra Institute of Communications
2004 - 2008
Bachelor of Technology (B.Tech.)
Institute Of Technical Education And Research, Bhubaneswar
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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