Valdez Lasartemay
Login to view DISC.Valdez Lasartemay is the founder of Applied Sales Psychology and a self-described "Sales Scientist™". With over three decades of experience, he is an author focused on the psychology of persuasion and holds degrees in Communication Arts and Sciences from the University of Southern California.
Valdez is a lifelong sales professional whose career began at age 10 selling newspaper subscriptions door-to-door. He believes deeply in working with strong integrity and authenticity, focusing on building what he calls "relationship capital" rather than just executing sales techniques.
His sales career started at age 10, when he went door-to-door selling subscriptions for the San Francisco Chronicle.
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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