Valeria Forwe in

Valeria Forwe

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Insights Manager at Payway Ar
📍 Argentina

Valeria Forwe is a consumer insights specialist at Payway, focused on turning customer understanding into tangible business growth. With a background in sociology from the University of Buenos Aires, she has extensive experience in research and analytics across the FMCG, consulting, and fintech sectors, previously holding roles at Kantar and Nielsen.

Valeria has a keen interest in leadership dynamics and team building, drawing inspiration from sports methodologies like the "Scaloni Method" for insights on trust and adaptability. She also follows the brand strategies of major consumer companies like Nestlé and The Walt Disney Company, suggesting an appreciation for powerful brand storytelling.

She is a recognized voice in her field, recently speaking at the II Congreso DEC Argentina on transforming customer feedback into action.

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Experience
23 Years
Current Role
Insights Manager
Job Level
Middle
Location
Argentina
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Valeria cares about

Customer Voice
A frequent speaker on turning customer feedback and the "voice of the client" into concrete business decisions and impactful initiatives, as shown in her recent conference talks.
Actionable Insights
Her career is centered on connecting customer needs and market dynamics to generate impact, moving beyond data to drive better decisions.
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Career

Work history

12-2021
Insights Manager
Payway Ar
4-2017 - 12-2021
Sr Consultant, Client Management
Kantar
8-2014 - 3-2017
Director, Quantitative Research Department
Navarro Market Research
5-1998 - 9-2009
General Manager
Ifop Latin America
2-2013
Manager Consumer Research South Cone
The Nielsen Company
In the press

Media appearances

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Education
1990 - 1994
Post Graduate Sociology - Public Opinion
University of Buenos Aires
Master's degree
University of Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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