Valesca W. in

Valesca W.

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Content & Product Marketing at Accountable
📍 The Hague, South Holland, Netherlands, Belgium

Valesca is the Content Marketing Lead at Accountable Belgium, where she leverages her freelance copywriting experience with clients like Huel. She holds a Bachelors degree from UC Leuven-Limburg and an Ahrefs certification, focusing on creating practical, relatable content for self-employed professionals based on first-hand experience.

Her professional philosophy is deeply personal, believing that the best and most authentic content comes from direct, hands-on experience. To understand a topic, she will immerse herself in it, such as opening her own e-commerce store simply to write knowledgeably about the platform for others.

She once crafted a story about a €60, 000 sailboat being a tax-deductible expense for a skipper aiming to break a world record.

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Experience
6 Years
Current Role
Content & Product Marketing
Location
The Hague, South Holland, Netherlands, Belgium
Personality Overview

How Valesca shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Valesca cares about

Freelancer Empowerment
Creates content that empowers the self-employed, covering topics like starting a business, avoiding common pitfalls, and managing taxes effectively.
Hands-on Marketing
Emphasizes a practical approach, personally testing platforms and services, like opening a Shopify store, to create authentic, experience-based content.
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Career

Work history

2-2023
Content & Product Marketing
Accountable
7-2022
Freelance Copywriter & Ghostwriter
Self-employed
2020 - 2-2023
Jeugdconsulent
Stad Lommel
In the press

Media appearances

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Education
2016 - 10-2019
Bachelor
UC Leuven-Limburg
2022 - 2022
Copywriter
Centrum Voor Afstandsonderwijs
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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