Valesca W.

Critic
DISC Type : C

Content & Product Marketing at Accountable

The Hague, South Holland, Netherlands, Belgium

Overview

Valesca is the Content Marketing Lead at Accountable Belgium, where she leverages her freelance copywriting experience with clients like Huel. She holds a Bachelors degree from UC Leuven-Limburg and an Ahrefs certification, focusing on creating practical, relatable content for self-employed professionals based on first-hand experience.

Her professional philosophy is deeply personal, believing that the best and most authentic content comes from direct, hands-on experience. To understand a topic, she will immerse herself in it, such as opening her own e-commerce store simply to write knowledgeably about the platform for others.

She once crafted a story about a €60, 000 sailboat being a tax-deductible expense for a skipper aiming to break a world record.

Personality Overview

Precise

ROI Driven

Negotiator

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Freelancer Empowerment
Creates content that empowers the self-employed, covering topics like starting a business, avoiding common pitfalls, and managing taxes effectively.
Hands-on Marketing
Emphasizes a practical approach, personally testing platforms and services, like opening a Shopify store, to create authentic, experience-based content.
Creative Storytelling
Demonstrates a knack for turning complex topics, like tax deductions, into engaging narratives, such as the story of a tax-deductible racing sailboat.

Media Appearances

Valesca has no verified media appearances

Work History

2-2023
Content & Product Marketing at Accountable
7-2022
Freelance Copywriter & Ghostwriter at Self-employed
2020 - 2-2023
Jeugdconsulent at Stad Lommel

Education

2016 - 10-2019
Bachelor from UC Leuven-Limburg
2022 - 2022
Copywriter from Centrum Voor Afstandsonderwijs

More Information

Social Presence :

Prographics :

Exp : 6 Location : The Hague, South Holland, Netherlands, Belgium Job Level : N/A Designation : Content & Product Marketing at Accountable
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Insights For Selling To Valesca

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valesca is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Valesca

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Valesca move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Valesca take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Valesca

Personality Compatibility


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