Vanessa Reding in

Vanessa Reding

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VP of Marketing at Civitas Learning
📍 Austin, Texas, United States

Vanessa is the VP of Marketing at Civitas Learning, specializing in scaling high-impact growth for B2B SaaS companies. Her expertise includes go-to-market strategy, product marketing, and team leadership. She holds both a Masters and a Bachelors degree from The University of Texas at Austin. Colleagues describe her as a "huge asset" with "incredible acumen."

Vanessa is passionate about mission-driven work, particularly at the intersection of technology and societal good. Her focus is on helping students succeed and she is dedicated to fostering driven, collaborative teams to achieve this goal. She has also given back to her alma mater by appearing as a guest speaker.

She spearheaded the go-to-market integration for two strategic acquisitions while at Civitas Learning.

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Experience
11 Years
Current Role
VP of Marketing
Location
Austin, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Vanessa cares about

Growth Marketing
Her professional focus involves rebuilding marketing functions and driving growth strategies in the B2B SaaS sector, specifically within EdTech.
Bringing Products to Market
She has extensive experience leading go-to-market (GTM) strategy, including refining positioning, optimizing channels, and integrating acquisitions.
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Career

Work history

4-2020 - 3-2025
VP of Marketing
Civitas Learning
3-2018 - 4-2020
Director of Product Marketing
Civitas Learning
10-2017 - 3-2018
Senior Product Marketing Manager
Civitas Learning
10-2015 - 8-2016
Senior Marketing Manager - Software
National Instruments
10-2013 - 10-2015
Senior Product Marketing Manager - Data Acquisition
National Instruments
In the press

Media appearances

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Education
2015 - 2016
Master’s Degree
The University of Texas at Austin
2003 - 2007
BS
The University of Texas at Austin
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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