Varun Arora in

Varun Arora

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Associate Director, Product Marketing at Trademo
📍 Gurugram, Haryana, India

Varun is a business journalist turned product marketing leader with over a decade of experience in brand building and storytelling. As Associate Director at Trademo, he built the marketing team from the ground up and leads go-to-market strategy, product launches, and demand generation.

His background as a correspondent covering venture capital and private equity gave him deep insights into the startup world, where he interviewed founders and investors from nearly 500 startups. This experience shaped his ability to understand and tell compelling business stories.

As a reporter, his natural talent for networking and story hunting earned him an "Employee of the Month" award for breaking 14 exclusive stories in a single month.

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Experience
9 Years
Current Role
Associate Director, Product Marketing
Job Level
Mid-senior
Location
Gurugram, Haryana, India
Personality Overview

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Communication Style
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Priorities

Topics Varun cares about

Responsible AI
Heavily promoted a recent webinar series on building scalable, ethical AI systems and addressing privacy concerns related to LLMs, indicating a strong current focus.
Go-to-Market Strategy
Leads GTM for multiple product launches at Trademo and built a 7-person marketing team from scratch, covering product marketing, sales enablement, and demand generation.
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Career

Work history

4-2026
Associate Director, Product Marketing
Trademo
2-2023 - 5-2025
Product Marketing Lead
Scribble Data
10-2017 - 6-2022
Product Marketing Manager
Birdeye
7-2015 - 6-2017
Business Correspondent
The VCCircle Network
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2024 - 11-2024
Product & Growth
GrowthX®
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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