Varun Sethuraman

Inquirer
DISC Type : dc

Head of Marketing Communications at Nestlé

Gurugram, Haryana, India

Overview

Varun is an FMCG marketing leader with over 14 years at Nestlé, where he is the Head of Marketing Communications. He has extensive experience in brand management, strategy, and innovation, having led iconic brands like MAGGI Noodles and the Breakfast Cereals business for the South Asia region. He is an alumnus of SPJIMR.

Described as a "people person" and an "achiever, " Varun is passionate about building relationships and leading teams. His social media activity indicates an interest in cricket, and he often uses creative analogies from art and storytelling to discuss his professional work, showcasing a passion for compelling brand narratives.

He played a pivotal role in managing the MAGGI noodles crisis in 2015, a significant event in the brands history.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

FMCG Brand Building
He has spent over a decade leading and revitalizing iconic FMCG brands like MAGGI, focusing on brand love, strategy, communication, and innovation.
Marketing Communications
In his current role, he oversees integrated marketing efforts, brand strategy, and cross-platform storytelling for Nestlé India's entire portfolio.
Consumer-Centric Innovation
He has a track record of incubating new categories and launching consumer-led innovations, such as MAGGI's value-added noodles and growing the breakfast cereals segment.

Media Appearances

Nestlé India elevates Varun Sethuraman to Head of Marketing Communications. Featured in Exchange4Media

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Nestlé India Names Varun Sethuraman Head of Marketing. Featured in AdTech Today

See Now

Work History

1-2026
Head of Marketing Communications at Nestlé
3-2024 - 1-2026
Business Head breakfast cereals | South Asia Region at Nestlé
9-2021 - 3-2024
Category Marketing Head | MAGGI Noodles at Nestlé
5-2020 - 8-2021
Category & Channel Lead at Nestlé
8-2017 - 12-2019
Senior Brand Manager, MAGGI Noodles & Pazzta at Nestlé

Education

2009 - 2011
PGDM from SPJIMR SP Jain Institute of Management & Research
2002 - 2006
B.E from St.Joseph's college of Engineering

More Information

Social Presence :

Prographics :

Exp : 16 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Head of Marketing Communications at Nestlé
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Insights For Selling To Varun

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varun is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Varun

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Varun move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Varun take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Varun

Personality Compatibility


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