Vaughan Winiata

Enigma
DISC Type : cid

Prisoner Rehabilitation at ASCF

Auckland, Auckland, New Zealand

Overview

Vaughan Winiata is a business leader and social advocate with a diverse background spanning corporate sales, entrepreneurship, and prisoner rehabilitation. After a successful commercial career, including founding a leading audio-visual distribution company, he now works in the corrections system, focusing on reintegrating Māori men back into society.

Outside of his professional life, Vaughan is a devoted father to two sons, drawing inspiration from the sacrifices his own parents made. He is a passionate spokesperson for small businesses in New Zealand and explores his family origins and Whakapapa (genealogy) as a source of legacy.

His personal and professional philosophy is encapsulated in his headline, "Kia Tōtika: Be Straight Up. "

Personality Overview

Hard To Convince

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Prisoner Rehabilitation
Works on the frontline within the NZ prison system, specifically creating interventions to break the cycle of high recidivism rates among Māori men.
Māori Advocacy
He is a champion for Māori business and manages the Treaty Partners online platform, dedicated to explaining the Treaty of Waitangi.
Strategic Leadership
Formerly a Managing Director and Director of Sales, he has extensive experience in strategic leadership, mentoring sales managers, and navigating challenging business transitions.

Media Appearances

Vaughan has no verified media appearances

Work History

8-2023
Prisoner Rehabilitation at ASCF
12-2017
Managing Director at Tōtika Ltd
9-2007 - 12-2017
Managing Director at Avalon Audio Ltd
10-2005 - 9-2007
Director of Sales at NZME.
7-1999 - 9-2005
National Sales Manager - General Manager at Fujifilm

Education

1976 - 1980
Education details unavailable from St Pauls Collegiate, Hamilton NZ

More Information

Social Presence :

Prographics :

Exp : 36 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Prisoner Rehabilitation at ASCF
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Insights For Selling To Vaughan

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vaughan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Vaughan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Vaughan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Vaughan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Vaughan

Personality Compatibility


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