Veronica Riojas in

Veronica Riojas

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Senior Vice President of Member Experience and Retail Network at Elevations Credit Union
📍 Broomfield, Colorado, United States

Veronica Riojas is the SVP of Retail Network & Member Experience at Elevations Credit Union, where she leads the end-to-end member experience. With a 15-year tenure at USAA, she has a deep background in omnichannel direction and enhancing member satisfaction. She holds several certifications, including Certified Project Manager.

Outside of work, Veronica is an avid Colorado sports fan and enjoys spending time with her family in the mountains. She is also an active member of the Hispanic Council at her organization, celebrating and promoting the contributions of the Hispanic and Latino communities.

She was named a CUES® Emerging Leader in 2023 for her impactful work in the credit union industry.

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Experience
12 Years
Current Role
Senior Vice President of Member Experience and Retail Network
Job Level
Leadership
Location
Broomfield, Colorado, United States
Personality Overview

How Veronica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Veronica cares about

Member Experience
Her current role focuses on the end-to-end member experience. She has driven best-in-class Net Promoter Scores and elevated team performance to the 95th percentile in industry benchmarks.
Psychological Safety
She publicly emphasizes the importance of psychological safety as the foundation for innovation, creativity, and overall team success.
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Career

Work history

5-2025
Senior Vice President of Member Experience and Retail Network
Elevations Credit Union
1-2025 - 5-2025
Vice President of Membership Experience
Elevations Credit Union
7-2022 - 12-2024
Vice President of Retail Contact Center
Elevations Credit Union
4-2016 - 7-2022
Bank Omni Channel Director at USAA
USAA
4-2014 - 4-2016
Bank Contact Center Manager
USAA
In the press

Media appearances

Veronica Riojas | Leadership Profile. Featured in Elevations Credit Union
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Education
2002 - 2006
Business Administration and Management
St. Mary's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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