Vicky Jaycock in

Vicky Jaycock

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Vice President, Global Sales - UK - Legends Global at Legends Global
📍 London, England, United Kingdom

Vicky Jaycock is a sales-focused commercial leader with over 15 years of experience in the sports and live events sector. As VP of Global Sales at Legends, she specializes in commercial strategy for new and redeveloped stadiums, having previously led premium sales for major projects at Everton FC and Liverpool FC.

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Experience
19 Years
Current Role
Vice President, Global Sales - UK - Legends Global
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vicky cares about

Stadium Commercialization
Expert in go-to-market sales strategy for new stadia and renovations, transforming venues into long-term revenue engines.
Premium Fan Experiences
Passionate about innovating premium sales and shaping customer journeys that appeal to a wider range of fan profiles, moving beyond traditional hospitality.
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Career

Work history

9-2025
Vice President, Global Sales - UK - Legends Global
Legends Global
2-2022 - 9-2025
Head of Premium - New Stadium (Everton Football Club)
Everton Football Club
4-2015 - 1-2022
Sales Manager - Hospitality & Events
Liverpool Football Club
11-2013 - 3-2015
Commercial Development Manager (Premium seat, hospitality & experiential sales)
M&S Bank Arena Liverpool
2-2010 - 10-2013
Ast Commercial Manager
ACC Liverpool
In the press

Media appearances

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Education
2001 - 2005
BA Hons Business Studies
Liverpool John Moores University
9-2019
Master of Business Administration - MBA
Liverpool John Moores University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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