Victor Cui in

Victor Cui

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Canadian Olympic Committee at Canadian Olympic Committee
📍 Edmonton, Alberta, Canada

Victor Cui is a global sports executive driving business growth across North America and Asia. As an elected member of the Canadian Olympic Committee, he shapes Canadas future in international sports. People often describe him as innovative, dependable, and a creative thinker, with a history of building billion-dollar sports media properties like ONE Championship.

An Edmonton native, Victor is deeply connected to his community, serving on the Board of Governors for MacEwan University and as a mentor for University of Albertas aspiring entrepreneurs. He previously served as a reservist in the Royal Canadian Navy and is an active member of the Canadian Filipino community, driven by a passion for mentorship.

He co-founded ONE Championship, Asias largest sports media property, and grew it to a valuation of over $1 billion.

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Experience
3 Years
Current Role
Canadian Olympic Committee
Job Level
Mid-senior
Location
Edmonton, Alberta, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Victor cares about

Global Sports Business
He has a 25+ year career building and expanding sports and media businesses, including ONE Championship in Asia and the Edmonton Elks in North America.
Pickleball Growth
His current focus is on expanding pickleball's global reach, driving strategic partnerships, and unlocking new revenue streams for the fast-growing sport.
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Career

Work history

4-2025
Canadian Olympic Committee
Canadian Olympic Committee
ONE
14 yrs 5 mos
10-2022
Director Board of Governors
MacEwan University
3-2022 - 8-2023
Executive in Residence
JR Shaw School of Business
8-2023
President and CEO
Edmonton Elks
In the press

Media appearances

Victor Cui appointed as a new public member of the Board of .... Featured in MacEwan University News
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I am deeply humbled and honoured to have been elected by the Canadian Olympic Committee. Featured in Facebook
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Education
1990 - 1995
Education details unavailable
University of Alberta
2009 - 2010
EuroMBA
OMNES Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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