Victoria Hedlund in

Victoria Hedlund

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Director & Founder at GenEd Labs.ai
📍 London Area, United Kingdom

Victoria Hedlund, known as The AI Bias Girl, is the founder of GenEd Labs. ai. With a PhD from the University of Warwick and a background in physics, she helps educators integrate GenAI ethically. People describe her as knowledgeable, engaging, and authentic.

As a physicist and artist, Victoria is passionate about the intersection of technology and social equity. Her work focuses on building critical digital literacy and promoting equitable outcomes for learners through bias-aware practices in STEAM education, which she strongly advocates for.

She discovered over two years ago that AI models explained science concepts differently to boys and girls, sparking her ongoing published research.

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Experience
10 Years
Current Role
Director & Founder
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Victoria cares about

GenAI Bias
Her entire professional identity as 'The AI Bias Girl' is built around researching emergent bias in GenAI outputs, particularly within educational settings.
Ethical AI Integration
Through GenEd Labs. ai, she consults with schools and universities to create practical frameworks for using AI in a bias-aware and equitable manner.
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Career

Work history

1-2025
Director & Founder
GenEd Labs.ai
9-2015 - 9-2025
Lecturer in Education
Goldsmiths, University of London
8-2013
Visiting Lecturer: Science Education (Physics)
University of Greenwich
9-2012 - 3-2013
Lecturer in Education: Science (Physics)
Goldsmiths, University of London
4-2012 - 8-2012
Educational Consultant
Orbis Investment Advisory
In the press

Media appearances

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Education
2011 - 1-2028
PhD
University of Warwick
6-2003 - 4-2004
Research
University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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