Victoria Spaulding-Burford in

Victoria Spaulding-Burford

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Vice President, UX & Product Design at Salesforce
📍 Smyrna, Georgia, United States

Victoria is the Vice President of UX & Product Design at Salesforce, leading the user experience for the innovative Data Cloud. With over 24 years in the field and a Ph. D. , she excels at driving data-driven, human-centric transformations. Colleagues describe her as collaborative, inclusive, and exceptionally knowledgeable.

Outside of her executive role, Victoria is deeply committed to her community, serving on the board of Artportunity Knocks to support youth. She is also a member of Chief, a network for senior women leaders, and has a passion for travel and motorsports.

Interesting fact: Victoria holds several patents for systems and methods that generate and optimize dynamic user experience applications.

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Experience
25 Years
Current Role
Vice President, UX & Product Design
Job Level
Senior
Location
Smyrna, Georgia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Victoria cares about

Data-Driven UX
As the executive leader for Salesforce's Data Cloud User Experience, she is focused on creating personalized, intelligent, and data-driven service experiences.
Human-Centered Design
A core focus of her 24+ year career is maturing human-centered design principles within large organizations to achieve key business outcomes.
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Career

Work history

6-2024
Vice President, UX & Product Design
Salesforce
4-2024
Founding Member
Design Executive Council
3-2024
Member Board of Directors
Artportunity Knocks
2021
CHIEF Member
Chief
12-2021 - 6-2024
Vice President, Experience Design & Content
Kaiser Permanente
In the press

Media appearances

Paul Bryan Interviews with Victoria Spaulding‑Burford – Vice President, UX & Product Design at Salesforce. Featured in YouTube
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Victoria Spaulding-Burford - Design Executive Council Profile. Featured in Design Executive Council
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Education
2021 - 2026
Doctor of Philosophy - PhD
Pepperdine University Graduate School of Education and Psychology
2012 - 2013
MBA
Georgia Tech Scheller College of Business
2000
M.S.
Georgia Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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