Victoria Sutch

Questioner
DISC Type : c

Chief of Staff at schleich®

Munich, Bavaria, Germany

Overview

Victoria Sutch is the Chief of Staff at schleich®, leveraging a deep background in brand leadership from her time as Chief Transformation Officer and previous roles at LEGO. She has driven significant brand evolution and international growth strategies. Victoria holds a BA Hons from Middlesex University.

Victoria shows a keen interest in professional development and market analysis, following publications like the Harvard Business Review and companies like Nielsen. Her public communications focus heavily on building a strong team and fostering a dynamic work environment at schleich® through active recruitment.

She was instrumental in developing and launching schleich®s global brand claim, "Where Stories Begin", to modernize the brand and support its international expansion.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Global Brand Strategy
As Chief Transformation Officer, she led schleich®'s first global brand campaign with the ambition to become a "global lovebrand".
Brand Storytelling
Championed the company's focus on igniting the joy of storytelling in children, which is central to the new brand identity she helped create.
Business Transformation
Held the title of Chief Transformation Officer, responsible for modernizing the schleich® brand and preparing the company for further internationalization.

Media Appearances

Victoria has no verified media appearances

Work History

10-2023
Chief of Staff at schleich®
3-2020
Chief Transformation Officer at schleich®
5-2023 - 10-2023
VP Marketing North America, Global Sustainability & Corportate Communication at schleich®
2-2014 - 2-2015
Marketing & Sales Director at LEGOLAND Dubai
3-2002 - 1-2014
Brand Director at LEGO Central Europe

Education

1990 - 1994
BA Hons from Middlesex University
1986 - 1990
IB from Frankfurt International School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Munich, Bavaria, Germany Job Level : Leadership Designation : Chief of Staff at schleich®
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Victoria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Victoria take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Victoria

Personality Compatibility


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