Vida L. in

Vida L.

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Director, User Experience Design at Lextant
📍 Columbus, Ohio, United States

Vida is the Director of User Experience Design at Lextan, specializing in UX/UI, branding, and design research to create ideal human experiences. A graduate of The Ohio State University, she has progressed through multiple design and research roles within Lextan, demonstrating significant growth and expertise in human-centered design.

Outside of her professional work, Vidas interests include travel, photography, art, and video games. During university, she was highly active in several cultural and arts organizations, including the Kappa Phi Lambda Sorority, where she served on the executive board, focusing on membership and leadership development.

Unique fact: Vida studied abroad in South Korea at Kyonggi University, where she learned the basics of the Korean language and took courses in stop motion and video editing.

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Experience
12 Years
Current Role
Director, User Experience Design
Job Level
Mid-senior
Location
Columbus, Ohio, United States
Personality Overview

How Vida shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vida cares about

Human-Centered Design
Her entire career is focused on using research to shape innovation and create ideal human experiences, from automotive HMIs to other complex systems.
Design Innovation
She has publicly shared her thoughts on design innovation, believing the most impactful products are those that seamlessly blend into a person's life.
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Career

Work history

3-2023
Director, User Experience Design
Lextant
10-2021 - 2-2023
Associate Director, User Experience Design
Lextant
10-2019 - 10-2021
Senior User Experience Designer & Researcher
Lextant
7-2015 - 10-2019
User Experience Designer and Researcher
Lextant
1-2015 - 6-2015
User Interface Consultant
Lextant
In the press

Media appearances

Seriously Curious: Organizational Maturity and User Experience (Episode 3). Featured in Lextant
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Vida L. - Director, User Experience Design at Lextant. Featured in The Org
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Education
2010 - 2014
Bachelor of Science in Design
The Ohio State University
2013 - 2013
Spring/Summer Semester Study Abroad
Kyonggi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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