Vignesh B in

Vignesh B

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Director - Enterprise Intelligence & Strategy (APEC) at Marriott International
📍 Singapore

Vignesh is the Director of Enterprise Intelligence & Strategy for Marriotts APEC region, bringing over eight years of experience in corporate strategy, consulting, and consumer insights. An MBA graduate from IIT Roorkee, he specializes in the FMCG and B2B sectors. Colleagues describe him as analytical, diligent, and a gifted mentor.

Outside of his professional life, Vignesh enjoys books, cryptic crosswords, and movies. His social media activity shows a keen interest in analyzing Indian cinema and its cultural impact, as well as observing trends in brand marketing and customer loyalty programs.

Unique fact: He has been quoted in The Economic Times for his expert insights on business strategy and market trends.

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Experience
9 Years
Current Role
Director - Enterprise Intelligence & Strategy (APEC)
Job Level
Mid-senior
Location
Singapore
Personality Overview

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Priorities

Topics Vignesh cares about

APAC Market Strategy
His career at Marriott, FairPrice, and Euromonitor has a major focus on go-to-market strategy and opportunity analysis within the Asia-Pacific region.
Consumer & Retail Insights
He has extensive experience in consumer insights and voice-of-customer analysis from his strategy roles in the retail and hospitality sectors.
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Career

Work history

3-2024
Director - Enterprise Intelligence & Strategy (APEC)
Marriott International
2-2022 - 3-2023
Strategy & Transformation
FairPrice Group
6-2016 - 2-2022
Senior Consultant
Euromonitor International
5-2015 - 6-2016
Associate Consultant
Boston Analytics
5-2014 - 7-2014
Summer Intern
McCann Erickson
In the press

Media appearances

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Education
2013 - 2015
Master of Business Administration (MBA)
Indian Institute of Technology, Roorkee
2007 - 2011
Bachelor of Technology (BTech)
Shanmugha Arts, Science, Technology and Research Academy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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