Viren Razdan
Login to view DISC.Managing Director at Brand-nomics
📍 Mumbai, Maharashtra, India
Viren Razdan is the Managing Director of Brand-nomics, a brand strategy consulting company. With extensive experience as the former MD of Interbrand India and in senior roles at Samsung and Coca-Cola, he is a seasoned expert in brand strategy, design thinking, and marketing. People describe him as an insightful, humble, and strong leader.
Read the full overview →Experience
32 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview
How Viren shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Priorities
Topics Viren cares about
Brand Strategy
His career is dedicated to brand consulting, having led Interbrand in India and now running Brand-nomics, focusing on helping brands find clarity and authentic insights.
Iconic Advertising
Was an internal creative resource for the launch of the highly successful "Thanda Matlab Coca-Cola" campaign, an experience he highlights with pride in his social media.
Career
Work history
3-2013
Managing Director
Brand-nomics
6-2010 - 3-2012
Managing Director
Interbrand India
8-2006 - 11-2009
President
Idiom Design and Consulting
1-2001 - 1-2004
Senior VP
Samsung(Cheil)
2-2000 - 9-2000
Communication Consultant
The Coca-Cola Company India
In the press
Media appearances
Viren Razdan – Managing Director, Brand-nomics – Speaker at Phygital Retail Convention 2024. Featured in Phygital Retail Convention (PRC)
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Education
2008
Design & Management
Parsons School of Design - The New School
1985 - 1988
Education details unavailable
Delhi University
Education details unavailable
the frank anthony public school
Social presence
Behavioral profile
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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