Viridiana Moya Anaya
Login to view DISC.Viridiana Moya is a Creative General Director with over 15 years of experience in consumer-centric brand strategy. Specializing in experiential, luxury, and shopper marketing, she has led creative for global brands like Unilever, Nestlé, and Samsung. Colleagues frequently describe her as a creative, humane, and structured leader.
Her academic background includes a Masters degree in Humanistic Studies from Tecnológico de Monterrey, suggesting a deep interest in understanding human culture and behavior. This focus is reflected in her professional approach, where she aims to create experiences that generate tangible results.
She recently led her team at Cooperativa Marketing in creating and executing the high-profile launch event for the Panini World Cup 2026 album.
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