Vishnu Vankayala in

Vishnu Vankayala

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Founder & CEO at CustomerLabs Inc
📍 United States

Vishnu Vankayala is the Founder and CEO of CustomerLabs, a company focused on First-Party Data Operations (1PD Ops). An expert in MarTech and data analytics, he champions "Signal Engineering" to optimize ad platform performance. His background combines technology, sales, and marketing, and he holds a patent for creating audience segments.

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Experience
16 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
United States
Personality Overview

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Priorities

Topics Vishnu cares about

Signal Engineering
He actively promotes this concept of sending structured, specific signals to ad platforms like Meta to train their algorithms for better performance and ROAS.
First-Party Data
His company, CustomerLabs, is built around First-Party Data Ops (1PD Ops), enabling marketers to collect, unify, and activate their own customer data effectively.
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Career

Work history

12-2013
Founder & CEO
CustomerLabs Inc
5-2023
Associate Head of International Recruitment
University of Leicester
1-2017 - 5-2023
Regional Manager South Asia
University of Leicester
1-2013 - 1-2017
Regional Lead South India
University of Leicester
1-2011 - 1-2013
Student Co-ordinator Tamil Nadu
University of Leicester
In the press

Media appearances

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Education
2007 - 2008
MSc
University of Leicester
2003 - 2007
Bachelor of Engineering
Anna University Chennai
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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