Vitor Coral, MFA

Critic
DISC Type : C

Content Strategist at Ciena

Chicago, Illinois, United States

Overview

Vitor has no verified overview

Personality Overview

Negotiator

Critic

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Vitor has no verified topics they care about

Media Appearances

Vitor has no verified media appearances

Work History

12-2023
Content Strategist at Ciena
1-2022 - 12-2023
Content Project Manager at Ciena
4-2016 - 6-2021
Director of Marketing & Employee Engagement at Borrego Health
12-2013 - 4-2016
Specialty Care Navigator Specialist (Referral Specialist) at Marin Community Clinics
9-2010 - 12-2013
Talent Agent at Littman Talent Group

Education

11-2021 - 3-2022
Technology Project Management from UC Berkeley Extension
2007 - 2010
Master of Fine Arts - MFA from Academy of Art University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Chicago, Illinois, United States Job Level : Junior Designation : Content Strategist at Ciena
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Insights For Selling To Vitor

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vitor is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Vitor

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Vitor move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Vitor take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Vitor

Personality Compatibility


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