Vivek Gaur in

Vivek Gaur

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Director, Marketing Analytics & GenAI Initiatives at BeOne Medicines
📍 San Francisco Bay Area, United States

Vivek is a leader in Pharmaceutical Marketing Analytics with over 15 years of experience, specializing in using GenAI and data science to drive strategy for companies like Pfizer and AstraZeneca. A graduate of IIT Kanpur and the University of Delhi, people who have worked with him describe him as calm, focused, and thorough.

Vivek was awarded the Kundan Khanna Memorial Gold Medal for securing the highest marks in his MBA batch.

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Experience
9 Years
Current Role
Director, Marketing Analytics & GenAI Initiatives
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Vivek cares about

GenAI in Pharma
He is currently leading an initiative focused on utilizing Generative AI for integrated insights within the life sciences industry, showcasing his focus on cutting-edge technology.
Marketing Analytics
This is his core area of expertise, with a proven track record in promotion response modeling, marketing mix, and next best action strategies for major pharmaceutical brands.
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Career

Work history

10-2024
Director, Marketing Analytics & GenAI Initiatives
BeOne Medicines
8-2022 - 10-2024
Associate Director, Marketing Analytics
BeOne Medicines
2-2018 - 8-2022
Life Science Analytics Director (C4)
Tata Consultancy Services
11-2016 - 12-2017
General Manager, Analytics
Practo
5-2016 - 10-2016
Analytics Manager
The Smart Cube
In the press

Media appearances

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Education
2003 - 2008
B.Tech-M.Tech. (Dual) Degree
Indian Institute of Technology, Kanpur
2014 - 2016
Master of Business Administration (MBA)
Faculty of Management Studies - University of Delhi
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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