Vlad Gutkovich

Critic
DISC Type : C

Co-Founder at Diffit for Teachers

Berkeley, California, United States

Overview

Vlad Gutkovich is the Co-Founder of Diffit for Teachers, with a career dedicated to scaling EdTech companies. He has a track record of leading growth and revenue teams at notable organizations like Seesaw, Schoolzilla, and Flocabulary. He holds a Bachelor of Arts from Wesleyan University and is often described as empathic, tenacious, and highly motivated.

His professional life is driven by a passion for solving high-impact problems in education. He is focused on creating tools that save teachers time and help all students access grade-level content, reflecting a deep commitment to improving educational outcomes through technology.

Vlad led the revenue team at Seesaw through a period of 100x ARR growth.

Personality Overview

Precise

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

EdTech Growth
He has a consistent career history of leading sales and revenue teams to drive significant growth at companies like Seesaw, Schoolzilla, and Flocabulary.
Differentiated Learning
His current venture, Diffit, is entirely focused on providing teachers with tools to create differentiated resources and help students access grade-level content.
Supporting Teachers
His work and public posts are centered on building products that save teachers significant time and help them better meet their students' individual needs.

Media Appearances

Vlad has no verified media appearances

Work History

2-2023
Co-Founder at Diffit for Teachers
5-2022 - 8-2023
Advising, investing, exploring at Self-employed
9-2016 - 4-2022
Head of Revenue at Seesaw Learning
1-2014 - 8-2016
Director of K-12 Partnerships at Schoolzilla
9-2008 - 12-2013
VP of Sales at Flocabulary

Education

2003 - 2007
Bachelor of Arts (BA) from Wesleyan University
1999 - 2003
Education details unavailable from Stuyvesant High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Berkeley, California, United States Job Level : Leadership Designation : Co-Founder at Diffit for Teachers
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Insights For Selling To Vlad

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vlad is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Vlad

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Vlad move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Vlad take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Vlad

Personality Compatibility


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