Vlad is a growth-driven eCommerce Director at TRIP, specializing in scaling global brands. He previously managed a €250M+ P&&L for The North Face across EMEA. Educated at the National Technical University of Ukraine, colleagues describe him as an exceptional executive with an unmatched drive for results, who is analytical and thorough.
Originally from Ukraine, Vlad is passionate about supporting his home country. He has actively used his network to promote and share information about sponsorship schemes in the UK designed to help Ukrainians find safety and housing, demonstrating a strong commitment to community and humanitarian aid.
At The North Face, he implemented AI-driven capabilities across search, creative, and site optimization.
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