Volen Pavlov

Observer
DISC Type : ic

Head of Business Intelligence at Betty

Bulgaria

Overview

Volen Pavlov is the Head of Business Intelligence at Betty, with over seven years of experience in data-driven solutions, now specializing in the iGaming and online casino industry. Described as a fast learner, he is recognized for taking complete ownership of data strategy and governance. He holds a Masters degree from Solvay Brussels School.

Beyond his professional focus on data, Volen shows a keen interest in broader topics of innovation and discovery. He follows developments from both the Harvard Business Review and NASA, suggesting a curiosity for both business strategy and space exploration.

He is focused on applying his BI expertise to the niche of ethical, community-driven online gaming experiences.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

BI Strategy
He defines and executes company-wide BI strategy and roadmaps, focused on scaling data capabilities and empowering smarter organizational decisions.
iGaming Analytics
His career is currently focused on the iGaming and online casino sector, driving growth through data in this specialized digital industry.
Data-driven Leadership
He focuses on building and mentoring high-performing data teams, fostering a collaborative culture to drive business impact and value.

Media Appearances

Volen has no verified media appearances

Work History

10-2025
Head of Business Intelligence at Betty
8-2025 - 9-2025
Principal BI Engineer at Betty
5-2025 - 7-2025
Business Intelligence Consultant Lead at Betty
8-2023 - 2-2025
BI & Data Team Lead at Merkle DACH
11-2021 - 7-2023
Senior Data Consultant at Merkle DACH

Education

2015 - 2018
Master’s Degree from Solvay Brussels School of Economics and Management
2019 - 2019
Databases basics - MS SQL Server from Software University (SoftUni)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bulgaria Job Level : Mid-senior Designation : Head of Business Intelligence at Betty
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Insights For Selling To Volen

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Volen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Volen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Volen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Volen take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Volen

Personality Compatibility


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