Web Webster

Trailblazer
DISC Type : DI

Associate Director of Content at TechnologyAdvice

Nashville Metropolitan Area, United States

Overview

Web Webster is the Associate Director of Content at TechnologyAdvice, leading a global team in creating high-conversion content for the B2B technology sector. With over 20 years of experience, he is a strategy-driven writer and editor with expertise in SaaS, project management, and financial services. Colleagues describe him as personable, meticulous, and visionary.

Outside of his corporate role, Web has a strong passion for creative writing, having written for stage, screen, and podcasts through his own company, Web Webster Worldwide. He also has a deep appreciation for music and a thoughtful, nuanced perspective on the practical applications of new technologies like AI.

Unique fact: Web wrote and edited the detailed photo captions for the publication "Nashville: City of Note, " a book authored by nationally recognized journalist John M. Seigenthaler.

Personality Overview

Informal

Persuasive

Assertive

They respond better to a combination of speed and relationship.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

B2B Content Strategy
As Associate Director of Content at TechnologyAdvice, he leads a global team in the strategy and creation of high-conversion B2B technology content.
Sales/Marketing Alignment
He recently promoted a newsletter aimed at Go-To-Market leaders that addresses the friction and need for synergy between sales and marketing teams.
Creative Storytelling
He has extensive experience writing for stage, screen, and podcasts, indicating a deep personal and professional interest in narrative and scriptwriting.

Media Appearances

Meet the Editorial Team at TechnologyAdvice. Featured in TechnologyAdvice (official website)

See Now

Work History

11-2023
Associate Director of Content at TechnologyAdvice
3-2022 - 11-2023
Managing Editor | project-management.com at TechnologyAdvice
1-2021 - 3-2022
Managing Editor | TechnologyAdvice.com at TechnologyAdvice
3-2015
Writer/Script Supervisor/AD at Web Webster Worldwide
10-2017 - 1-2021
Copy Chief/Creative Director at Web Webster Worldwide

Education

B.A. from Rhodes College

More Information

Social Presence :

Prographics :

Exp : 35 Location : Nashville Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director of Content at TechnologyAdvice
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Insights For Selling To Web

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Web is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Web

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Web move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Web take some risk or not?

  • They can take risks if necessary.

You And Web

Personality Compatibility


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