Wee Leng Tay 郑炜玲 in

Wee Leng Tay 郑炜玲

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Co-Founder at Smilie
📍 Singapore

Wee Leng Tay is the Co-Founder of Smilie, a corporate gifting startup, and a go-to-market expert with experience at Apple and Uberall. She specializes in brand engagement, market expansion, and value chain optimization. A graduate of Singapore Management University, she is described by colleagues as a performance-driven go-getter.

She is a passionate advocate for sustainability and the founder of Upcircle, a startup focused on the circular economy. This venture, which has received grants from the NEA and Temasek Foundation, helps communities and businesses reduce waste. Outside of her two startups, Wee Leng enjoys bouldering in her free time.

She once found a new client for her corporate gifting business during a random conversation at her bouldering gym.

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Experience
16 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Wee cares about

Corporate Gifting
As the co-founder of Smilie, she is focused on disrupting the gifting industry through technology, automation, and optimizing the value chain for a better client experience.
Circular Economy
A dedicated advocate for sustainability, she founded Upcircle to make it easier for communities and businesses to participate in resource circularity and reduce waste.
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Career

Work history

2-2023
Co-Founder
Smilie
2-2023 - 4-2023
Founder Cohort
Antler
4-2020
Founder, Business Development
Upcircle
8-2017 - 4-2020
Strategic Partnerships
uberall.com
8-2016
Market Development and Strategy Consultant
Independent Consultant
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
Bachelor of Business Management
Singapore Management University
2007 - 2011
Bachelor of Accountancy
Singapore Management University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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