Weston Reynolds

Questioner
DISC Type : c

Founder & General Partner at Definition

New York, New York, United States

Overview

Weston Reynolds is the Founder and General Partner at Definition, a technology investment firm focusing on high-conviction, low-velocity investments. He is an alumnus of the University of Virginia, where he was a Jefferson Scholar, and holds an MBA from Stanford University Graduate School of Business.

Outside of his venture capital career, Weston is a highly accomplished fly fisherman. He previously worked in sales at an outdoors equipment company, Henrys Fork Anglers, and was a competitor and team captain for the US Fly Fishing Team, demonstrating a deep, long-standing passion for the sport.

He has represented the USA in four FIPS-Mouche World Fly Fishing Championships.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Early-Stage Investing
As the founder of Definition, he partners with a select number of exceptional founders each year, focusing on early-stage technology companies.
Enterprise Software
His firm has invested in several enterprise and FinTech companies, including Ramp, Modal, and Decagon, indicating a focus on B2B technology solutions.
Competitive Fly Fishing
He was a competitor and team captain for the US Fly Fishing Team and proudly represented the USA in four world championships.

Media Appearances

Weston has no verified media appearances

Work History

2021
Founder & General Partner at Definition
2007 - 2011
Sales at Henry's Fork Anglers
2005 - 2009
Competitor, Team Captain at US Fly Fishing Team
Founder & General Partner at Definition
Sales at Henry's Fork Anglers

Education

MBA from Stanford University Graduate School of Business
Jefferson Scholar from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : Founder & General Partner at Definition
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Insights For Selling To Weston

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Weston is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Weston

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Weston move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Weston take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Weston

Personality Compatibility


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