Wiebke Boitin

Wiebke Boitin is the Director of E-Commerce at Ruf Lebensmittelwerk KG, leveraging extensive experience from prior leadership roles at Mustang and bugatti fashion. She specializes in building and scaling digital marketing and e-commerce operations for established brands in both the food and apparel industries.

Her professional interests suggest a focus on major players in technology and retail, such as Microsoft and Amazon, as well as an appreciation for strong brand management seen in companies like The LEGO Group and VF Corporation. She also follows high-level business discourse through publications like the Harvard Business Review.

She has a consistent career track of leading the entire e-commerce and online marketing divisions for major brands.