Wil Ritchie in

Wil Ritchie

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Vice President of Business Development at Bloom Insurance
📍 Greater St. Louis, United States

Wil Ritchie is the Vice President of Business Development at Bloom Insurance, where he focuses on driving sustainable growth for Medicare Advantage health plans. He has a strong background in sales leadership, key account management, and advanced analytics. Colleagues describe him as strategic, analytical, and customer-focused.

He holds both a BS and an MBA in Marketing from The University of Southern Mississippi.

At Bloom, his strategies have contributed to handling 3.6 million enrollments and 43 million calls.

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Experience
28 Years
Current Role
Vice President of Business Development
Job Level
Senior
Location
Greater St. Louis, United States
Personality Overview

How Wil shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Wil cares about

Medicare Advantage Growth
His role and recent commentary on the RISE MMS conference are focused on strategies for growth and retention in the competitive Medicare Advantage market.
Member Engagement
He is passionate about creating holistic engagement strategies that enhance member satisfaction, retention, and loyalty for healthcare clients.
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Career

Work history

3-2023
Vice President of Business Development
Bloom Insurance
7-2013 - 12-2021
VP, Business Development & Key Account Leader
Wunderman Thompson Health
9-2008 - 7-2013
VP, Business Development
Wunderman Thompson Health
2002 - 2008
District Sales Manager
AstraZeneca Pharmaceuticals
2001 - 2002
Regional Business Analyst
AstraZeneca Pharmaceuticals
In the press

Media appearances

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Education
BS
The University of Southern Mississippi
MBA
The University of Southern Mississippi
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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