Will Chambers

Examiner
DISC Type : cs

Co-founder & CEO at Theta Sleep

London, England, United Kingdom

Overview

Will Chambers is the Co-founder and CEO of Theta Sleep, a health-tech company focused on sleep apnea care. A graduate of the University of Cambridge, his career spans co-founding an online teaching platform, Bramble, and product management for a VR training platform, demonstrating a clear focus on leveraging technology for social good.

His entrepreneurial spirit extends to his personal interests, having co-founded an online music publication dedicated to discovering and promoting new artists. This venture involved creating diverse content, including articles, podcasts, and videos, showcasing a passion for creative projects and the music scene.

Unique fact: His music publication, "Hey Man, Check My Band, " reached over 4 million views and produced paid content for major outlets like The Guardian and NME.

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Health Tech Innovation
He is moving sleep apnoea diagnosis from hospitals to homes with Theta Sleep and previously worked on VR medical training, showing a passion for tech-driven healthcare solutions.
Sleep Apnoea Care
His current venture is dedicated to improving access and scalability for sleep apnoea diagnosis and treatment, a rapidly growing need within the NHS.
EdTech Accessibility
Co-founded Bramble, an online teaching platform used in 180 countries, with a stated mission to make tutoring more accessible and effective for everyone.

Media Appearances

Theta Sleep – Tackling Sleep Apnoea with Digital, End‑to‑End Care (Podcast). Featured in Up & Up and Away Digital Health (Buzzsprout)

See Now

Theta Sleep – Company Profile. Featured in DigitalHealth.London

See Now

Work History

11-2024
Co-founder & CEO at Theta Sleep
5-2017 - 12-2023
Co-founder & COO at Bramble
7-2014 - 5-2017
Product Manager at Immerse
12-2010 - 6-2016
Co-Founder & Assistant Editor at Hey Man, Check My Band

Education

2011 - 2014
Bachelor of Arts - BA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-founder & CEO at Theta Sleep
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Will

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Will take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Will

Personality Compatibility


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