Will Rico in

Will Rico

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Founder & CEO at CommonMind
📍 Boston, Massachusetts, United States

Will Rico is the Founder and CEO of CommonMind, a digital sales and marketing agency he established in 2001. A Harvard University graduate and certified "They Ask, You Answer" coach, he specializes in building inbound sales engines through educational content. Colleagues describe him as intelligent, considerate, and an amazing partner.

Based in the New York City area, Will lives with his wife and two children. Outside of his professional life, he is passionate about music and enjoys both playing and listening to it in his spare time.

He has successfully led his own digital marketing agency for over two decades.

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Experience
26 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Boston, Massachusetts, United States
Personality Overview

How Will shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Will cares about

Inbound Marketing
He founded his agency in 2001 to help companies build inbound sales engines and leverage content to generate leads and revenue.
Building Trust
His posts emphasize that brand equity is "trust, repeated" and focuses on building credibility with audiences before they are ready to buy.
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Career

Work history

10-2001
Founder & CEO
CommonMind
7-1996 - 10-1998
Consultant
Andersen Consulting
In the press

Media appearances

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Education
1992 - 1996
BA
Harvard University
1988 - 1992
High School
Bronx High School of Science
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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