Will Thomas

Evaluator
DISC Type : Dsc

Founder at BookaGym

Silverstone, England, United Kingdom

Overview

Will Thomas is the Managing Director of Proximity Recruitment, with over 15 years of expertise in digital, marketing, tech, and eCommerce talent acquisition. He holds a degree from Loughborough University. Colleagues and candidates consistently describe him as supportive, communicative, and helpful, highlighting his partnership-focused approach.

Beyond recruitment, Will is an entrepreneur with a passion for property and fitness. He manages and develops exclusive holiday rental properties in Norfolk and the Cotswolds. He also founded BookaGym, a platform that connects users with private, on-demand gym spaces, showcasing his interest in wellness.

He is a serial founder, having launched multiple successful niche job boards for SEO and Paid Media professionals.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Specialist Recruitment
He champions a specialist approach, focusing on digital, marketing, tech, and eCommerce to deliver a superior experience for both clients and candidates.
Entrepreneurial Ventures
He is a founder of multiple businesses outside his main company, including niche job boards (SEO Jobs, Paid Media Jobs) and a gym booking platform (BookaGym).
Property Development
He manages and develops exclusive holiday let properties in Norfolk and the Cotswolds through his venture, Proximity Properties.

Media Appearances

Will has no verified media appearances

Work History

10-2025
Founder at BookaGym
12-2017
Managing Director at Proximity Properties
12-2016
Managing Director at Proximity Recruitment
12-2016
Founder at Paid Media Jobs
12-2016
Founder at SEO Jobs

Education

2015 - 2016
Management Development Programme from Queen's University Belfast
2005 - 2008
Bachelor's degree from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Silverstone, England, United Kingdom Job Level : Leadership Designation : Founder at BookaGym
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


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