Will Westmoreland in

Will Westmoreland

Observer · DISC type ci
Executive Director at Back Forty Action
📍 Osceola, Missouri, United States

Will Westmoreland is the Executive Director of Back Forty Action, an organization dedicated to revitalizing rural America. With deep roots in political advocacy through his firm Highlander Political Strategies, he champions Democratic values while focusing on the stories and challenges of family farmers, ranchers, and their communities across the United States.

His passion for this work is deeply personal, stemming from his own childhood in rural Missouri. After losing his father at a young age, his family relied on the social safety net to survive. This experience fuels his mission to travel the country, connecting with and amplifying the voices of overlooked communities.

His personal journey from relying on government housing and food stamps to becoming a national advocate for rural America is the driving force behind his career.

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Experience
13 Years
Current Role
Executive Director
Job Level
Senior
Location
Osceola, Missouri, United States
Personality Overview

How Will shows up

Curious
Assertive
Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Will cares about

Rural Revitalization
His career is dedicated to breathing new life into rural America by spotlighting the stories, challenges, and triumphs of its communities.
Democratic Advocacy
Since 2012, his political strategy firm has focused on supporting candidates and initiatives that align with Democratic values through impactful outreach.
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Career

Work history

1-2025
Executive Director
Back Forty Action
1-2025
Founder
The Back Forty Media LC
10-2023
President
Highlander Holdings LC
4-2022
President
Highlander Ag LLC
8-2012
Chief Executive Officer
Highlander Political Strategies, LLC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Missouri State University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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