Willem Allroggen in

Willem Allroggen

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VP, Marketing & Data at Invenda Group AG
📍 Berlin, Berlin, Germany

Willem is a multifaceted marketing leader and the current VP of Marketing & Data at Invenda Group AG, where he leads global marketing, brand positioning, and data strategy to build the future of retail. A graduate of Medieninformatik, colleagues frequently describe him as an empathetic and creative leader.

Driven by a deep belief in the good in people and the power of communication, Willem has a background that extends beyond traditional marketing. He previously focused on shaping communications and products to support childrens mental health, showcasing a commitment to purpose-driven work.

He has a passion for the unseen details in product development, such as software integration and service access, that create a truly seamless customer experience.

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Experience
18 Years
Current Role
VP, Marketing & Data
Job Level
Senior
Location
Berlin, Berlin, Germany
Personality Overview

How Willem shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Willem cares about

Future of Retail
At Invenda, he is focused on building the next generation of retail by leading marketing for smart vending machines and automated retail solutions.
Empathetic Leadership
Highlights "Empathy" in his professional headline and is described by colleagues as an empathetic leader, indicating it's a core part of his management style.
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Career

Work history

1-2026
VP, Marketing & Data
Invenda Group AG
9-2023 - 12-2025
Head of Marketing & Communications
cleverly.de | Mentoring für Kids
4-2018 - 10-2022
Head Of Marketing
Invesdor DACH
1-2017 - 3-2018
Head of Experience
Invesdor DACH
11-2015 - 12-2016
Head of Business Development Online
Invesdor DACH
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2006
Medieninformatik
Berlin University of Applied Sciences Berlin (BHT)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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