William Crane in

William Crane

Captain · DISC type SD
Founder & CEO at OrbAid
📍 Ann Arbor, Michigan, United States

William is the Founder and CEO of OrbAid, an AI-assisted sustainability project management platform. A recognized thought leader in sustainable business with an MBA from the University of Michigan, he is often described as forward-thinking and collaborative. He has a proven track record of scaling software, services, and hardware products for startups and global enterprises.

A self-described "curious data geek at heart, " William is passionate about solving complex business problems. He is the Co-Founder and Host of the Ann Arbor Sustainable Innovation Meet-up, a community that brings together diverse perspectives from business and tech to advance both profit and positive environmental impact.

His research and experiences in supply chain and sustainability have been frequently featured by the Institute for Supply Management (ISM).

Read the full overview →
Experience
20 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Ann Arbor, Michigan, United States
Personality Overview

How William shows up

Output-Driven
Planner & Achiever
Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics William cares about

AI in Sustainability
His current venture, OrbAid, is an AI-assisted platform that helps companies identify cost-saving sustainability projects. He actively researches AI with the University of Michigan.
Sustainable Supply Chains
A core theme throughout his career and publications. He focuses on helping companies reduce their environmental footprint while unlocking cost savings and building resilience.
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Career

Work history

4-2022
Founder & CEO
OrbAid
4-2022
Principal
Crane Views
12-2024
Co-Host
Sustainability & Innovation Coffee Meet Up
2019
Guest Author
Institute for Supply Management
9-2020 - 9-2022
Executive Advisor
APICS Greater Detroit Chapter
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
MBA
University of Michigan - Stephen M. Ross School of Business
BBA
Western Michigan University - Haworth College of Business
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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