William Higham in

William Higham

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Managing Director at OnePoll
📍 London, England, United Kingdom

William Higham is a Futurist and Disruption Strategist with over 20 years of experience advising clients like Amazon, Disney, and Vodafone. As the CEO of Next Big Thing, he helps leaders identify future opportunities by analyzing emerging trends. He holds a Bachelor of Arts from the University of London and is described as hard-working with a deep understanding of consumers.

He has a professional passion for the craft of public speaking, attending seminars to improve his delivery and foster engaging Q&A sessions. His early career in the music industry, working with artists like Michael Jackson and The Rolling Stones, sparked his fascination with audience trends, which became the foundation for his futurist work.

Unique fact: He championed the show "Strictly Come Dancing" (the original "Dancing with the Stars") to the BBC before it became a global phenomenon.

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Experience
19 Years
Current Role
Managing Director
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How William shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics William cares about

Strategic Foresight
His entire career is built on helping organizations use strategic foresight to anticipate future customer needs and build adaptable, future-ready strategies.
Emerging Consumer Trends
He has spent over 30,000 hours researching trends, authored "The Next Big Thing," and successfully predicted major shifts like 'New Sobriety' and the 'Wellbeing' movement.
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Career

Work history

9-2010 - 9-2011
Managing Director
OnePoll
9-2003
Founder & CEO
Next Big Thing. Inspiring Future Strategy.
1995 - 1999
Marketing Manager
Universal
1991 - 1995
Senior Product Manager
Virgin
1988 - 1991
Senior Press Officer
Sony
In the press

Media appearances

William Higham – “From The Stranglers to The Next Big Thing…” (Podcast interview). Featured in Apple Podcasts – The New Abnormal
See now
OnePoll appoints consumer trendspotter William Higham as Managing Director. Featured in Research Live
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Education
Bachelor of Arts - BA
University of London
Education details unavailable
Consumer Futurist, Strategist and Keynote Speaker
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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