William Klinedinst

Questioner
DISC Type : c

Brand Manager at Turkey Hill

York, Pennsylvania, United States

Overview

William is an innovative CPG brand manager at Turkey Hill, overseeing ice cream and beverage lines. His expertise spans new product development, brand building, and go-to-market strategies across diverse categories from snacks to household products. He holds an MBA from Temple Universitys Fox School of Business.

He is passionate about the entire product lifecycle, from ideation and sourcing to seeing new innovations, like Turkey Hills latest ice cream flavors, succeed on retail shelves. William actively recruits new talent and interns to join his team, showing a commitment to fostering growth in the CPG industry.

Unique fact: William co-authored an article on the industrial potential of mushroom mycelia, titled "The Natural Strength of Mushrooms. "

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

New Product Innovation
Previously Director of Innovation at Utz and frequently posts about launching new ice cream flavors at Turkey Hill.
CPG Brand Building
A core theme of his career, managing brands like Turkey Hill, Utz, Zapp's, and Golden Flake.
Sustainable Manufacturing
His current role involves promoting sustainable manufacturing practices for Turkey Hill's products.

Media Appearances

William Klinedinst - Brand Manager at Turkey Hill - The Org. Featured in The Org

See Now

Work History

7-2023
Brand Manager at Turkey Hill
6-2022 - 4-2023
Brand Manager at Alliance Consumer Group
2-2021 - 6-2022
Director Of Innovation at Utz Brands, Inc.
8-2020 - 2-2021
Brand Director - Utz Brand at Utz Brands, Inc.
11-2019 - 8-2020
Brand Manager - Regional Brands at Utz Brands, Inc.

Education

2016 - 2019
Master of Business Administration (MBA) from Fox School of Business at Temple University
2012 - 2013
Bachelor's Degree from York College of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 18 Location : York, Pennsylvania, United States Job Level : Middle Designation : Brand Manager at Turkey Hill
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from William

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can William take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And William

Personality Compatibility


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