William Lindholm in

William Lindholm

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Founder & Daymaker at Daymaker
📍 San Francisco, California, United States

William Lindholm is the 20-year-old founder of Daymaker, a company specializing in high-impact sales outreach through personalized gifts. A law school dropout, he grew his business from a sales competition idea to over $110,000 in monthly revenue within five months by replacing cold emails with custom-printed cakes, a method he calls "cold caking."

His business originated from a "fake company" assignment in a Norwegian sales competition, where he successfully booked 17 meetings in four hours for an automated birthday cake service.

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Experience
1 Years
Current Role
Founder & Daymaker
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics William cares about

GTM Strategy
He created an entirely new go-to-market channel using physical gifts like cakes to cut through digital noise and secure high-value meetings, replacing traditional cold emails.
Startup Scaling
Demonstrates a focus on rapid growth, taking his company from an idea in Oslo to a significant revenue-generating business in San Francisco in under a year.
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Career

Work history

10-2026
Founder & Daymaker
Daymaker
9-2025
Founder & Coldcaker
Coldcaked.com
In the press

Media appearances

Daymaker reaches $150k ARR in five months by turning cake deliveries into an automated HR tool. Featured in Dealroom.co
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William Lindholm, Founder of Daymaker, on 11AM w/ Seed Club. Featured in YouTube
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Education

William has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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