William Smith in

William Smith

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Head of Partnerships at 1DS Collective
📍 Los Angeles, California, United States

William is a senior sales, marketing, and partnership executive with over four decades of experience in media, advertising, and brand management. As Head of Partnerships at 1DS Collective, he helps brands connect with audiences across all platforms. He holds a bachelors degree from Purdue Universitys Krannert School of Business.

He shows a keen interest in the societal impact of technology, emphasizing the importance of understanding both the benefits and risks of AI. William also supports the development of safe social media platforms, highlighting a concern for a positive and secure digital environment for users.

He is the President of his own consultancy, the W. Morgan Smith Corporation, focusing on strategic partnerships in entertainment and sports.

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Experience
13 Years
Current Role
Head of Partnerships
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

How William shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics William cares about

Strategic Partnerships
Draws on four decades of experience to create unique marketing and business solutions by aligning brands with strategic partners in media, sports, and entertainment.
Media & Entertainment
His career includes extensive work in television, sports, and branded content, with previous strategic roles at companies like iHeartMedia and GOATS Entertainment.
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Career

Work history

6-2025
Head of Partnerships
1DS Collective
4-2024
Chief Revenue Officer / Partnership Marketing
Royal Collective / GOATS Entertainment
1-2012
President
W. Morgan Smith Corporation
3-2019
Senior Consultant
TV Pro Gear
7-2022 - 3-2024
Strategic Sales & Partnership Marketing
iHeartMedia
In the press

Media appearances

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Education
8-1973 - 6-1977
Bachelor's degree
Purdue University Krannert School of Business
1973 - 1977
Bachelor's degree
Purdue University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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