William is the Director of B2B Philanthropy at World Vision Canada, leveraging an extensive background in the technology sector. With deep expertise in the Salesforce ecosystem from roles at Salesforce and as a founder of Shift CRM, he is highly skilled in SaaS, sales, and partner management. Colleagues describe him as a trusted, professional, and energetic partner.
His recent move into philanthropy was a personally driven decision, reflecting his belief that business can be a force for good. After a long and successful career in technology, he transitioned to a role that has been on his heart for some time, marking a new chapter after recently turning 50.
After building a successful career in the for-profit Salesforce ecosystem, he pivoted to lead B2B philanthropy efforts for a major non-profit.
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