William Wong in

William Wong

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Director, B2B Philanthropy at World Vision Canada
📍 Toronto, Ontario, Canada

William is the Director of B2B Philanthropy at World Vision Canada, leveraging an extensive background in the technology sector. With deep expertise in the Salesforce ecosystem from roles at Salesforce and as a founder of Shift CRM, he is highly skilled in SaaS, sales, and partner management. Colleagues describe him as a trusted, professional, and energetic partner.

His recent move into philanthropy was a personally driven decision, reflecting his belief that business can be a force for good. After a long and successful career in technology, he transitioned to a role that has been on his heart for some time, marking a new chapter after recently turning 50.

After building a successful career in the for-profit Salesforce ecosystem, he pivoted to lead B2B philanthropy efforts for a major non-profit.

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Experience
23 Years
Current Role
Director, B2B Philanthropy
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

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Decision Approach
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Priorities

Topics William cares about

Corporate Philanthropy
He leads B2B philanthropy at World Vision Canada and is actively building a team to help companies make a positive social impact.
Salesforce Ecosystem
He has a long history working at Salesforce, and he also founded and led Shift CRM, a Salesforce consulting firm that was later acquired.
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Career

Work history

4-2025
Director, B2B Philanthropy
World Vision Canada
4-2023 - 6-2024
RVP NGO Services Sales
Salesforce
8-2010 - 7-2021
Partner, EVP Business Development - Shift CRM Inc (acquired by Silverline 2021)
Shift CRM Inc
3-2006 - 8-2010
Account Executive
Salesforce.com
2001 - 2006
Sales Consultant & Project Manager
EDge Interactive
In the press

Media appearances

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Education
1995 - 2000
Bachelor of Science (B.S.)
University of Waterloo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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