William Zeralsky

Vice President Marketing Strategy & Performance at PENN Entertainment, Inc

📍 Las Vegas Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Experience

6 Years

Current Role

Vice President Marketing Strategy & Performance

Job Level

Senior

Location

Las Vegas Metropolitan Area, United States

Personality Overview

How William shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics William cares about

Strategic Priorities

Topic insights and context to help personalize outreach and discovery conversations.

Career

Work history

9-2019

Vice President Marketing Strategy & Performance

PENN Entertainment, Inc

Vice President Marketing - MGM National Harbor

MGM Resorts International

Vice President Casino Marketing - Regional Operations

MGM Resorts International

Executive Director, Strategic Planning - Regional Operations

MGM Resorts International

Regional Director of Planning and Analysis - Mid-South Region

Caesars Entertainment Corporation

In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.

Education

2009 - 2011

MBA

Vanderbilt University - Owen Graduate School of Management

1995 - 1998

LSU Shreveport

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Selling to William?

See how to sell to William, free

You are seeing a preview. The full overview, priorities, media, and the complete selling playbook are members only.

How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

Free. Takes 10 seconds. No card.

During a call or a meeting

Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DON'T

Avoid focusing only on the product or its ROI, keep building trust subtly

Showcase existing customers and use case-studies to grab their attention

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Confident style, with a mix of informality and formality gets their attention.

Pace: Speak slightly fast. Sound like a ‘gets shit done’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Exciting, direct

Length of mail: Short

Salutation: No Greeting: No (Or say something unique). Tone of words: Informal, direct. Bullet points: Could use. Closing line: Informally state your ask. Complimentary close: Unique, casual. Overall messaging: Focused on personal achievement

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing William fast: Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.

How fast will William move? They are generally fast movers and can take quick decisions

Reveal the closing strategyFree. 10 seconds.

★

Know William better than 99% of their network.

Do the same for every prospect you call this week.

Try Humantic AI free

No credit card required

William Zeralsky

How William shows up

Topics William cares about

Work history

Media appearances

DISC profile (public)

DISC behavioral profile

Search more profiles