Willis Lane IV in

Willis Lane IV

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Trade Compliance Associate at Alfa Laval
📍 Indianapolis, Indiana, United States

Willis Lane IV is the Founder and CEO of Four Lane Digital, an Indianapolis-based marketing firm dedicated to helping businesses enhance their digital presence. An alumnus of Indiana State University, his entrepreneurial journey began in college when he launched his first company, TopX Brand, showcasing an early passion for business.

Outside of his professional work, Willis is passionate about community engagement. He has dedicated time to youth literacy by serving as a read-aloud guest for the Children’s Defense Funds Freedom Schools program, where he enjoyed encouraging young readers and being immersed in a community-focused environment.

He launched the "Brand Builders" campaign to shine a light on brands from all walks of life, regardless of their size.

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Experience
7 Years
Current Role
Trade Compliance Associate
Job Level
Leadership
Location
Indianapolis, Indiana, United States
Personality Overview

How Willis shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Willis cares about

Entrepreneurship
He is a two-time founder, having started TopX Brand while in college and currently leading his marketing firm, Four Lane Digital.
Digital Marketing
His firm focuses on increasing business visibility through website design, content creation, and strategic consulting to help clients stay relevant in a dynamic digital landscape.
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Career

Work history

2-2024 - 6-2026
Trade Compliance Associate
Alfa Laval
11-2022
Founder
Four Lane Digital
7-2021 - 7-2023
Order Fulfillment Specialist
GE Healthcare
11-2019 - 4-2022
Co-Founder
TopX Brand
2-2019 - 12-2020
Program Assistant
Indiana Minority Health Coalition
In the press

Media appearances

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Education
2016 - 2020
Bachelor of Business Administration
Indiana State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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