Windsor Roberts in

Windsor Roberts

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VP of Sales - Sports and Media Tech at LaSource
📍 United Kingdom

Windsor is the VP of Sales for Sports & Media Tech at LaSource, focusing on driving revenue growth and strategic partnerships. He has a history as a tenacious entrepreneur, having founded his own marketing agency. Colleagues describe him as professional, friendly, loyal, and hardworking, with a commercially-minded approach to business.

Outside of work, Windsor is passionate about rugby, having co-founded the fan site RugbyPigs.com and serving as a "Fan in residence" at The RugbyDAO. He lives in the southwest of France and one of his most memorable sporting moments was being in Sydney when England won the Rugby World Cup.

He once started a plastic cup recycling business that worked with major sporting events and festivals across the UK and Europe.

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Experience
38 Years
Current Role
VP of Sales - Sports and Media Tech
Job Level
Senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Windsor cares about

Sports Tech Growth
His role at LaSource is focused on supporting the growth of technology companies like LIGR and Fastbreak across the European sports market.
Future of Rugby
Deeply involved in rugby's evolution through his role as a "Fan in residence" at The RugbyDAO, a fan-led organization shaping the sport's future.
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Career

Work history

6-2026
VP of Sales - Sports and Media Tech
LaSource
9-2025 - 12-2025
Business Development Manager (Europe)
TEC
4-2024 - 1-2025
Fan in residence (Foundation member)
The RugbyDAO
2-2023
Founding Member
OTTRED
11-2019 - 7-2025
Ambassador of Push
Pushologies
In the press

Media appearances

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Education
1979 - 1985
Education details unavailable
Mill Hill School, London
1975 - 1979
Education details unavailable
Terra Nova, Cheshire
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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