Xan Gulish in

Xan Gulish

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Vice President of Business Development at Consumer Fusion
📍 San Diego, California, United States

Xan Gulish is the VP of Business Development at Consumer Fusion, where he has worked for over eight years, specializing in online reputation management and SEO for the franchise industry. A graduate of Missouri State University, he is a frequent speaker and thought leader at industry events.

Outside of his executive role, Xan is dedicated to professional growth, actively participating in a cross-country mastermind group. His background is varied, including a past role as a freelance deckhand on private motor yachts, suggesting an affinity for travel and marine environments.

His company, Consumer Fusion, has been recognized on the Inc. 5000 list of fastest-growing companies for five consecutive years.

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Experience
12 Years
Current Role
Vice President of Business Development
Job Level
Senior
Location
San Diego, California, United States
Personality Overview

How Xan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Xan cares about

Franchise Reputation
He is an expert on reputation management for franchises, frequently speaking at International Franchise Association (IFA) events on review generation, listings, and local SEO.
AI in Local Search
He actively discusses how AI is reshaping local search and customer decision-making, emphasizing the high ROI of reviews and listings in this new landscape.
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Career

Work history

12-2022
Vice President of Business Development
Consumer Fusion
12-2019 - 11-2022
Director of Business Development
Consumer Fusion
3-2018 - 12-2019
Sales Executive
Consumer Fusion
4-2017 - 3-2018
Sales Executive
Hammer
3-2016 - 4-2017
Freelance deckhand
Private motor yachts
In the press

Media appearances

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Education
2010 - 2013
Bachelor's degree
Missouri State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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