Xavier Andrade Sterling in

Xavier Andrade Sterling

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Director de Experiencia y Fidelización de Clientes - Gerencia de Mercadeo at Colfondos S.A.
📍 Bogota, D.C., Capital District, Colombia

Xavier Andrade Sterling is the Director of Customer Experience and Loyalty at Colfondos, with deep expertise in marketing, partnerships, and payment systems from his time at BBVA and Terpel. He specializes in designing customer lifecycle strategies and holds a Master of Marketing from the Universidad de Catalunya Barcelona.

He has a strong interest in the strategies of major consumer and technology companies, including Unilever, Nestlé, PepsiCo, and Samsung Electronics, indicating a passion for global brand management and innovation outside his direct industry.

Unique fact: Xavier is a certified "Trainer of Trainers" from the Universidad de Los Andes, highlighting his commitment to mentorship and team development.

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Experience
31 Years
Current Role
Director de Experiencia y Fidelización de Clientes - Gerencia de Mercadeo
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Xavier cares about

Customer Loyalty Programs
His career at Colfondos, Terpel, and BBVA has centered on creating and managing loyalty programs to enhance customer retention and lifetime value.
Lifecycle Marketing
He is responsible for the entire customer journey, from acquisition to retention, focusing on delivering value and improving the overall customer experience.
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Career

Work history

3-2023
Director de Experiencia y Fidelización de Clientes - Gerencia de Mercadeo
Colfondos S.A.
11-2022
Consultor
Freelance
2-2022 - 12-2022
Gerente de Lealtad - Mercadeo
Organización Terpel S.A.
3-2016 - 2-2022
Gerente Gestión del Portafolio - Medios de Pago
BBVA
3-2015 - 2-2016
Business Director
BIG Holding
In the press

Media appearances

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Education
2014 - 2015
MASTER OF MARKETING
UNIVERSIDAD DE CATALUNYA BARCELONA ESPAÑA
2-2012 - 7-2012
Diplomado en Medios de Pago
Tecnológico de Monterrey
6-2009 - 3-2010
Master of Business Administration - MBA
Aden Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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