Xavier Andrade Sterling
Commander · DISC type DXavier Andrade Sterling is the Director of Customer Experience and Loyalty at Colfondos, with deep expertise in marketing, partnerships, and payment systems from his time at BBVA and Terpel. He specializes in designing customer lifecycle strategies and holds a Master of Marketing from the Universidad de Catalunya Barcelona.
He has a strong interest in the strategies of major consumer and technology companies, including Unilever, Nestlé, PepsiCo, and Samsung Electronics, indicating a passion for global brand management and innovation outside his direct industry.
Unique fact: Xavier is a certified "Trainer of Trainers" from the Universidad de Los Andes, highlighting his commitment to mentorship and team development.
Read the full overview →How Xavier shows up
They take a lot of pride in personal achievements. They like to move fast and expect the same from others. More than the product, they care about the impact of the product.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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