Yakara Biancalana in

Yakara Biancalana

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Sales Director at The Hershey Company
📍 São Paulo, São Paulo, Brazil

Yakara Biancalana is a Sales Director at The Hershey Company with over 29 years of experience in the CPG industry at companies like Kraft and Cadbury. She leads sales strategy in Brazil, focusing on D2C channels and responding to consumer trends. Colleagues describe her as a strategic, results-focused, and dedicated leader.

Outside of her corporate role, Yakara has pursued an interest in early-stage business development and finance, showing a passion for entrepreneurship and investment. She has completed specialized training to become an angel investor, indicating a proactive approach to understanding and supporting new ventures.

Unique fact: Yakara holds a certification as an Angel Investor, reflecting an interest in fostering innovation beyond her primary career.

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Experience
30 Years
Current Role
Sales Director
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Yakara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yakara cares about

D2C Commerce Strategy
Discusses using Hershey's own stores as a "virtual showroom" to test concepts and generate learnings for other sales channels.
Consumer Food Trends
Focuses on innovating to meet the growing consumer demand for products with high-cacao content and sustainable ingredients.
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Career

Work history

6-2015
Sales Director
The Hershey Company
9-2011 - 5-2015
Mkt and Sales Director - Tableware division
O-I
8-2010 - 4-2012
Wal Mart Business Team Leader
Kraft Foods
1-2009 - 7-2010
National Sales Manager - Key Account and Business Manager for NNE
Cadbury plc.
10-2006 - 12-2008
Modern Trade National Sales Manager
Cadbury plc.
In the press

Media appearances

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Education
1986 - 1989
Business
Universidade Presbiteriana Mackenzie
Programa de Desenvolvimento de Gestão Integrada
Fundação Dom Cabral
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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