Yana Carstens

📍 Austin, Texas, United States

Yana Carstens is the founder of Realign & Thrive and a Certified Holistic Life and Wellness Coach based in Austin, TX. She specializes in helping high-performing tech and design leaders and their teams overcome burnout, build resilience, and lead with authenticity.

She is an Executive Contributor for Brainz Magazine, where she shares insights and strategies on well-being and burnout prevention.

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Location

Austin, Texas, United States

Personality Overview

How Yana shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Yana cares about

Burnout Prevention

Her entire practice is dedicated to helping tech leaders prevent and recover from burnout, which she believes is not just caused by too much work.

Authentic Leadership

She coaches executives to lead with purpose and confidence, aligning their actions with their core values to positively impact their teams.

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Career

Work history

No work historyWe do not have verified professional history for this person yet.

In the press

Media appearances

Yana Carstens - Holistic Wellness Coach - Brainz Magazine. Featured in Brainz Magazine

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Yana Carstens of Sentio Design: Giving Feedback - Medium. Featured in Medium (Authority Magazine)

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Education

Bachelor of Fine Arts (BFA)

Kendall College of Art and Design

I.S.B.A

Aquinas College - Grand Rapids

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Yana?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Pause and ask them if they have any questions

DON'T

Don’t don the salesperson avatar, be the friendly advisor instead

Talk about refund and cancellation policy if the need arises

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When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

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When writing an email

Subject: Formal

Length of mail: Long

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Friendly, second-person. Bullet points: Could use. Closing line: Simply lay out the next steps. Complimentary close: Formal. Overall messaging: Focused on social proof and process

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Negotiating and closing

The secret to closing Yana fast: Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.

How fast will Yana move? They do not like to rush, so they could be slow in making decisions.

Reveal the closing strategyFree. 10 seconds.

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