Yaniv Nachum

Questioner
DISC Type : c

VP of Engineering at CTERA

Israel

Overview

Yaniv Nachum is the VP of Engineering at CTERA, an experienced manager with expertise in cloud storage, software design, and advanced filesystems. A graduate of Tel Aviv University, his career includes roles in embedded systems at Freescale Semiconductor and progressive leadership positions within CTERA.

He recently shared a major milestone: CTERAs Ransom Protect solution achieved 100% detection against top ransomware families, stopping attacks in seconds.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Ransomware Protection
Proudly shared that his company's CTERA Ransom Protect solution achieved 100% detection against leading ransomware variants like REvil and LockBit.
Engineering Culture
Values in-person collaboration, highlighting the unique energy, alignment, and creativity that comes from his engineering team working together in the same room.
Hybrid Cloud Storage
Celebrated his company being named Frost & Sullivan’s 2025 Global Company of the Year for its work in Hybrid Cloud Storage solutions.

Media Appearances

Yaniv has no verified media appearances

Work History

6-2020
VP of Engineering at CTERA
6-2017 - 6-2020
R&D Group Manager at CTERA
1-2015 - 6-2017
Software Development Team Lead at CTERA
9-2008 - 5-2012
Software Engineer at Freescale Semiconductor

Education

2010 - 2013
Master of Business Administration (M.B.A.) from Tel Aviv University
2005 - 2009
B.Sc from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Israel Job Level : Senior Designation : VP of Engineering at CTERA
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Insights For Selling To Yaniv

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yaniv is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yaniv

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yaniv move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yaniv take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Yaniv

Personality Compatibility


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